PEPsense: Powering PepsiCo's Journey to Connected Intelligence and Sustainability
In 2019, PepsiCo embarked on a transformative journey in collaboration with Mesh Systems. Through a comprehensive strategy to gain a competitive edge and enhance their consumer offerings, they desired to have a robust enterprise IoT platform called “PEPsense”, and PepsiCo’s weight-sensing technology, coined the “SmartBase”.
A Holistic Approach for an Innovative and Sustainable Future
PepsiCo, after acquiring SodaStream in 2018, recognized the immense potential of IoT to gain a competitive edge and enhance their consumer offerings. The primary challenges were:
- Streamlining the CO2 cylinder re-order process for SodaStream users.
- Understanding consumer behaviors and preferences to unlock new revenue streams.
- Promoting sustainability by reducing single-use plastic bottles and encouraging the use of reusable bottles via the ‘Beyond the Bottle’ campaign.
A Strategy to Scale Across All Products, Both Existing and New
Mesh Systems, in collaboration with Microsoft and PepsiCo, devised a holistic strategy to address these challenges. The result was centered around the SodaStream use-case, but with the broad universe of millions of PepsiCo ‘things’ in clear view.
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