The Business Case for Connected Devices in 2024

Discover the compelling case for machine builders to invest in connected devices, delving into the current state of the industry.

What the webinar covers:

🌐 Learn how technological advancements can both expedite and mitigate risks in product development, ensuring a competitive edge in today’s market landscape.

📈 Unlock the secrets to successful monetization strategies, as we uncover the key elements vital for sustainable business models in the connected devices sector.


IoT Experts

Harald Horgen, CEO, The York Group

30+ years in the technology sector as a consultant and strategist

Specializes in revenue transformation strategies for cloud, SaaS, and IoT solutions

Worked with industry leaders like Microsoft, JCI, ABB, and Ericsson

Kurt Neuens, VP of Product & Strategy, Mesh Systems

Drives product and business strategies that empower Mesh’s customers to maximize value from their connected solutions.

Nearly a decade in driving IoT innovations, both for Mesh customers and his prior experience at ABB.

"One of the things that I've been really excited about over the past year is how you can start to apply AI to (IoT) solutions. If you have data that an expert would use to solve a given problem, you can leverage generative AI as a reasoning engine. This allows you to crack open all of these different forms of user interfaces, applications, and user experiences that weren't possible before."

Kurt Neuens

Kurt Neuens

VP of Product & Strategy



Below are the top takeaways from our webinar, “The Business Case for Connected Devices in 2024”. Watch the above recording for details on each.

The Internet of Things (IoT) is a multifaceted journey.

IoT is a journey that requires planning, expertise, partners, and management. Partnerships with IoT vendors and stakeholders offer crucial support throughout the entire process – effective management oversees device deployment, data analysis, and ongoing optimization.

Start with the end in mind (begin with business outcomes).

Success in IoT starts by defining clear business objectives. By aligning IoT projects with specific outcomes—whether it’s reducing costs, increasing revenue, or enhancing customer satisfaction—organizations can focus their efforts and measure their impact effectively.

Data is the new oil for driving value creation.

In the digital age, data from IoT devices is a valuable resource. By leveraging advanced analytics and generative AI, organizations can turn raw data into actionable insights, driving innovation, optimizing decisions, and creating new opportunities for growth.

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